Saturday, June 07, 2008

PEIE Says Gen Y Are Environmentally Aware

Consumers across the globe are quick to identify polluting companies as ‘socially irresponsible’ and make their purchasing decisions accordingly, claims a recent survey. The poll also found that Generation Y consumers - typically characterized as people born after 1980 - will spend more of their money with organic and environmentally conscious companies than any other age group.

The survey, by the research firm Global Market Insite, quizzed more than 15,000 online consumers in 17 countries about their socially conscious business practices.

When asked which factors were the most important in determining if a business is socially responsible consumers placed importance on corporate community involvement; ‘contributing to the community’ (sponsorship, grants and employee volunteer programs) and environmentally preferable practices (recycling and using biodegradable products) as top factors.

In preparation for the forthcoming Oman Manufacturing Group (OMG) seminar, to be held at the Muscat Inter-Continental Hotel, Monday 9 June at 7:30pm, PEIE’s Marketing Team conducted informal research which revealed that a significant number of Oman-based consumers rate giving back to the community as a top priority in recognizing socially responsible companies. “This shows that people want to feel connected to each other and they’re willing to reward businesses, local as well as international, who tap into this sense of mutual support and belonging. It is concerns like these that will be discussed at Monday night’s OMG seminar,” says Ibtisam Al Faruji, Head of Marketing at the Public Establishment for Industrial Estates (PEIE) and organizer of the quarterly OMG seminar program.

“From a PEIE perspective, and given today’s interest in the environment, particularly amongst the youth, Oman-based manufacturers need to think more about their green credentials as core to their business and brand and central to how they market themselves,” remarks Al Faruji.

According to PEIE’s Head of Marketing, Oman’s Generation Y is environmentally conscious, this is expected given that many are aware of the issues surrounding globalization and trade and how this can negatively affect the sultanate’s environment. “A large number of the young people we polled are prepared to pay more for socially responsible products and services. Indeed, over 30 per cent said they would be more inclined to work for a ‘green’ company, while 60 per cent believe their current employer should be doing more to improve its environmental performance,” says Al Faruji.

Blog contents copyright © 2006 PEIE

Wednesday, June 04, 2008

Manufacturing's Carbon Footprint

Our reliance on fossil fuels, the development of cities, the destruction of natural habitat for farmland and the exploitation of the oceans are destroying the earth's ability to sustain life, warns a recent World Wildlife Fund (WWF) report.

The biggest consumers of non-renewable natural resources are the United States, Australia, the UAE, Kuwait and Sweden, who leave the biggest ‘ecological footprint,’ claims the WWF environmental report. “We’re currently consuming 20 percent more natural resources than the planet can produce,” says Ibtisam Al Faruji, Head of Marketing at the Public Establishment for Industrial Estates (PEIE).

“We’re running up an ecological debt which we won't be able to pay off unless we restore the balance between our consumption of natural resources and the earth's ability to renew them. This is the very reason why PEIE’s Oman Manufacturing Group (OMG) is holding a Green Manufacturing seminar and dinner at the Muscat Inter-Continental Hotel on 9 June at 7:30pm,” comments Al Faruji. Given the importance of the topic and with high profile speakers from Reem Batteries, Tabreed Oman, Shell, PDO and Five Oceans Environmental Services, Al Faruji expects Monday night’s free-of-charge seminar to attract a large audience.

The WWF document suggests that the world’s 6.1 billion people leave a collective footprint of 33.36 billion acres, 5.44 acres per person. To allow the Earth to regenerate, the average should be no more than 4.45 acres. “Let’s just consider some of the figures,” says PEIE’s Head of Marketing. “Between 1961 and 2001 use of fossil fuels such as coal, gas and oil increased by almost 700 per cent and the populations of land, freshwater and marine species fell on average by 40 per cent. Moreover, between 1970 and 2000 the earth's forest cover shrank by 12 per cent. These statistics are a wake-up call. We need to reduce our CO2 emissions. If we don't act, annual temperatures could rise by 1.5°c by 2020 and 4.5°c by 2080. It seems things are getting worse faster than experts had expected. We’re entering uncharted territory. We hope that Monday night’s OMG seminar will go some way to explaining how our manufacturers can reduce the size of their carbon footprint.”

To attend the free-of-charge seminar send your name and contact co-ordinates to:
Blog contents copyright © 2006 PEIE

Sunday, June 01, 2008

PEIE Talks Green

With the announcement that Siberia and the Arctic Circle have started to melt, preventing climate change is increasingly a priority. Research from the World Wildlife Fund shows that if everyone on the planet continues to consume natural resources and generate carbon dioxide at current rates, we will eventually need three planets the size of Earth to support us.

In recognition of the global concern about environmental issues, an Oman Manufacturing Group (OMG) seminar dedicated to "greening" Oman’s manufacturing sector will take at Muscat Inter-Continental Hotel, Monday 9 June at 7:30pm. Hosted by the Public Establishment for Industrial Estates (PEIE), the seminar has been designed to present local industry with a platform on which to share practical and profitable environmental solutions.

“The time is right for an OMG meeting that addresses environmental issues and provides those at the forefront the opportunity to explore their own processes and encourage others to follow suit,” stated Nasser Al Rahbi, PEIE’s Media Co-ordinator. “Recycled materials and environmentally friendly manufacturing techniques can make the difference for many consumers. In fact, a number of companies are marketing their environmental consciousness and doing right for the planet with their green initiatives. Some of these green initiatives will be discussed by OMG panelists," comments Al Rahbi.

“Today, we have more and more people who are trying to make the earth a healthier place to live and work. Manufacturers across the globe are working with recycled materials, as well as focusing on their use of electricity and water and on how they dispose of waste material,” says Ibtisam Al Faruji, PEIE’s Head of Marketing.

With confirmed speakers from Tabreed Oman, PDO, Shell, Reem Batteries and Five Oceans Environmental Services (Simon Wilson - pictured) the OMG seminar is intended to create awareness of climate change and manufacturing’s commitment to the environment. “Engaging people at different levels is key to changing mindsets. We hope Monday’s OMG seminar will help facilitate a change in how manufacturers think about the environment and how decisions are made,” says PEIE’s Head of Marketing.

Blog contents copyright © 2006 PEIE