Sunday, September 30, 2007

Origin Oman - Buy Local Survey

This survey is part of research at the Public Establishment for Industrial Estates (http://www.peie.om/) to understand the role that domestic manufacturers, shops and local food play in Oman. The objectives are to understand whether goods produced domestically offer benefits for local people and examine links between Oman’s business community and the general public.

All findings will be used solely for research purposes and this is a confidential survey.

1. In which store/market do you normally do your main weekly/monthly shop i.e. where you buy the majority of your groceries?

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2. In which store/market do you do your secondary shopping (if different from above) i.e. not a large weekly/monthly shop?

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3. How much on average do you spend on groceries in an average week?

RO0 - RO10  RO35 - RO50 
RO10 - RO20  RO50 - RO70 
RO20 - RO35  RO70+ 

4. How do you normally travel to your main grocery store?

Drive  Bus 
Cycle  Walk 
Taxi 

5. Approximately how far do you travel?......................................

6. What is most important to you in your local store/market?
Please grade on a scale from 1 – 3, where 1 is the most important

Friendly staff / good service  Location 
Community engagement  Product range 
Availability of specialist produce  Price 

Other:..............................................................................................................................................................

7. What are the main incentives for you when choosing between locally made and international products? Please grade on a scale from 1 – 3, where 1 is the most important

Price  Known brand name 
Quality and taste  Advertising campaigns 
Organic or health related  Special offers 
Locally produced  Recommendations 
In season produce  Attractive packaging 

Other:.............................................................................................................................................................

8. In general, do you know where the products you buy are made?

Yes  No  Sometimes 

9. On average, how often do you buy locally made products (those that are produced in Oman)?

Weekly  Monthly  Yearly  Never 

What are these local products (if applicable)? Please specify

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10. What do you feel are the biggest barriers for you to buy locally made products?
Please grade on a scale from 1 – 3, where 1 is the most important

Lack of availability  Quality is low or inconsistent 
Don’t know what is locally produced  Would rather buy a brand I trust 
Too expensive  Don’t see why it is important 
Poorly packaged and presented 

Other:............................................................................................................................................................

11. I buy locally made products because

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12. I don’t buy locally made products because

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13. Do you think shops in Oman do enough to promote Made in Oman goods?

Yes  No 

14. How important are locally made goods to Oman’s economy?

Essential  Unimportant 
Very important  No opinion 
Neither important nor unimportant 

15. What kind of reputation have Made in Oman products?

Excellent 
Good 
Fair 
Poor 
16. How are Made in Oman products packaged?

Excellent 
Good 
Fair 
Poor 

17. Is there sufficient labelling on Made in Oman products?

Yes 
No 

18. Are Made in Oman products easy to find in local shops?

Yes 
No 

19. Would you welcome a Buy Local campaign?

Yes 
No 
Thank you for responding to the questions about locally made products. We would be grateful you could now answer some about you, and remember that all information will be treated as confidential.

20. Gender:

Male  Female 

21. Age:

Under 16  16-19  20-29 
30-39  40 – 49  50-59 
50-59  60+ 

22. Family Composition

Number of adults: 
Number of children 0- 3 year  4-10 year  11-18 year 

23. Occupation:

Full time employee 
Unpaid family worker/ carer 
Part time employee 
Student 
Self employed 
Retired 

Other:.............................................................................................................................................................

If you would like to receive further details on the forthcoming Origin Oman campaign please provide us with your contact details.

PO Box:..................................................................................

Postal Code:...........................................................................

E-mail:...................................................................................

GSM:.....................................................................................

THANK YOU FOR YOUR PARTICIPATION!

Please e-mail your completed survey to Mulkie Al Hashmi on: info@peie.om

If you would like more information about the Origin Oman project or would like to get involved please contact Mrs. Ibtisam Al Faruji on: ibtisam@kom.om

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