PEIE's Big Ideas Tent Opens 10 February

PEIE in partnership with the private sector is organizing a Big Ideas Tent seminar program and exhibition on Sohar Industrial Estate, Sunday 10 February.

The Big Ideas tent forms part of a series of PEIE-led initiatives that are intended to increase marketing, finance, education and technology awareness among manufacturers. The seminar and exhibition are free-of-charge and an excellent opportunity to meet with fellow business professionals and network. Over 35 leading manufacturers will be exhibiting at the event

“Manufacturing has certainly had some tough times, not just here but across the world,” says Ibtisam Al Faruji, PEIE’s Head of Marketing. “But the fact is that Omani industry is producing more today than ever before – our non-oil exports are on the increase and we’re creating jobs in the sector. We have world beating companies – our potential in plastics, metals and logistics, for example, is tremendous. Indeed, many of the seeds for tomorrow’s manufacturing success are being sown in Sohar. The “Origin Oman” stamp has a great future, The point is that you don’t have to look far to see manufacturing alive and kicking here in Oman. What our success stories have in common is that that they are about the appliance of science and technology with highly skilled people,” says PEIE’s Marketing Head

With increasing global competition, Oman-based manufacturers face a number of growing challenges from reducing costs, improving marketing, packaging, design and product quality, training, introducing new technology through to speeding up production processes. “The Big Ideas Tent has been designed specifically to help our tenants respond to these challenges,” comments Al Faruji.

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