Saturday, August 30, 2008

Origin Oman to Launch Go Green Guide

The Origin Oman campaign is claiming an industry first – Oman’s first comprehensive guide to reducing your carbon footprint.

More than 50,000 copies of the Origin Oman Go Green guide will be circulated to the general public on the guide’s launch scheduled for 17 September.

Ibtisam Al Faruji PEIE’s Head of Marketing and the woman responsible for the Origin Oman marketing campaign said: “The Go Green guide contains a lot of helpful, practical advice on how we can do more to protect the environment. I am sure that most people will find the guide extremely useful and everyone who reads it is likely to learn something new. The biggest challenge is putting the theory into practice.”

Compiled with the support of Omran and the Environment Society of Oman the Origin Oman Go Green guide is designed to help Oman-based residents reduce their energy consumption and includes sections on buildings and the landscape; in the home; recycling; in the garden; at work; at school; travel; what we eat and how to generally ‘green’ up your lifestyle.

Nasser Al Rahbi, Origin Oman’s Media Co-ordinator commented that “improving environmental and sustainability performance is good for the environment, but it’s also good business practice, which is critical in the current economic climate.”

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