Saturday, September 27, 2008

Origin Oman Logo Launched

Locally made goods and services will now display new labelling in an initiative driven by the Origin Oman campaign to encourage consumers, businesses and institutional buyers to think, buy and eat local.

The new logo, a spiral sticker displaying the words ‘Omani’ in Arabic and English, was launched on Monday evening at the Muscat Inter-Continental Hotel by HE Maqbool bin Ali Sultan, Minister of Commerce & Industry.

“This is a very exciting day for Oman. The re-branding is a natural extension of the Origin Oman campaign’s commitment to help local manufacturers, service providers and farmers deliver excellence to their customers, and to broaden the reach of Oman-made goods both domestically and internationally. Indeed, Origin Oman’s new dynamic visual identity clearly represents the government’s optimism for the future,” said Ibtisam Al Faruji, who has been running the Origin Oman marketing campaign since January.

According to the Origin Oman marketing team, the new logo will appear on everything from packaging, stationary, fruit, billboards, the Internet through to supermarket displays. “Thanks to the Origin Oman campaign, consumers, businesses as well as institutional buyers right across the sultanate are becoming ever more aware of where their products comes from. From an economic, environmental and community perspective that has to be healthy,” remarks Azzan Al Busaidi of Oman’ Brand Management Unit.

“In the short time we’ve been running the Origin Oman campaign, the response has been very enthusiastic. People want to find locally made goods, but perhaps don't know how to identify them. We hope the new logo will help solve that problem. The campaign is all about connecting manufacturers, service providers as well as farmers with local consumers,” comments Al Faruji.

The idea behind replacing the national products logo was initiated in April when Al Faruji and her team launched the Origin Oman Student Logo Design Competition. “We wanted a more modern and edgy logo, one that reflected Oman’s vibrant and dynamic economy. Given the winning logo design, I think we found exactly what we were looking for,” smiles Al Faruji.

Haitham Al Busafi, the competition winner, and final year architecture student at Sultan Qaboos University, said: “I’m thrilled to have won the competition, it’s a great honour to have my design going out on Omani products that will travel across the world, that’s absolutely fantastic. Moreover, the feedback I’ve received so far on the new visual identity has been highly complimentary.”

The Origin Oman campaign aims to help people find out more about buying locally made goods and services. “In fact, over the past year or so, we’ve seen peoples’ interest in where and how goods are produced skyrocket,” remarks Al Faruji.

Oman boasts a wealth of quality manufacturers, service providers and farmers. We should be proud of them and support them. I’m confident the new logo will give local businesses a real boost,” says Oman Brand Management Unit’s Al Busaidi.
Blog contents copyright © 2006 PEIE