Omani Consumers Crave the Authentic

There are huge benefits for all of us in sourcing goods and services from local businesses wherever possible. By supporting one another, we increase the amount of money available for companies to purchase further local services - a really smart way of working.

But do you buy local? “Of course we buy Omani goods and services.” This is the response most us give when asked about our support of local firms. But is this the reality?

On closer inspection, we find that there’s still a lot of groundwork to be done in shifting these supportive attitudes into real and sustained action.

Let’s test this theory through a simple experiment. Are your clothes and furniture from a design house based in Milan, Paris, London or New York? Do you holiday or shop in Dubai? Or do you invest offshore? If you’ve answered yes to two or more of these questions, you may need to reassess your Origin Oman principles.

This is the challenge for Origin Oman, a government-run campaign aimed at supporting the purchase of quality, Oman-made goods and services. “We need to create an environment that fosters pride in locally produced goods and services which in turn increases demand for Oman-made goods and services," says Hilal Al Ahsani, CEO Public Establishment for Industrial Estates.

“The significance of a buy-local campaign is not only national pride and the positive, feel-good relationships it encourages, more importantly it develops a healthy, sustained economic environment that helps create jobs here in Oman,” continues Al Ahsani. The state of a country’s economy is always instrumental in directing a nation’s overall mood and attitude. “A strong economy usually plays well into sustained national pride. It’s a continuous circle which feeds positively into all aspects of our national status.”

The good news is that Omanis, both living in the sultanate and abroad, have an opportunity to make a difference. Everyone can make the choice to buy locally-produced goods and services. “After just 12 months of launching the Origin Oman campaign to local consumers, over 80% of those surveyed in December 2008 support the campaign and its related activities,” smiles Ibtisam al Faruji, Marketing Director of Origin Oman. “We need to maximise this advantage point and convert it into action while our awareness levels are so high. This blazing success is testament to the need for such a campaign and its inherent benefits to Oman and our economy,” argues the campaign’s Marketing Director.

According to Zuhair Al Zadjali, Origin Oman Campaign Co-ordinator, government is ploughing a lot of time and effort into the Origin Oman campaign to promote locally made goods and services. Over the past 12 months the campaign has launched a website (www.originoman.om), carried out print and radio advertising, recorded promotional films and organized a series of high profile initiatives.

Businesses who have already signed up to the Origin Oman campaign have urged others to follow their lead. S. Gopalan, CEO, Reem Batteries and a recent winner of His Majesty's Cup for the Best Five Factories, said: “Signing up to the campaign shows a commitment to supporting the local economy. The government has always been highly supportive of small, local businesses but through the Origin Oman campaign has recently become more hands-on, which can only be a good thing.”

Karim Rahemtulla, MD of KOM-based Infocomm said: “It's a campaign that's helping promote local businesses which are incredibly unique. In tough economic times like this, buying local goods is a sure way to get quality products, at a fair price, while knowing that you are also supporting sustainable community and environmental development that impacts all of us positively in the long-run.

Shopper and long-term Muscat resident, Kinda Helmi says: “Shoppers increasingly want to know the source of their food, how it's produced and where it comes from - in other words, the story behind their food.” Kinda went on to explain that: “Buying locally produced goods supports the entire supply chain, from the farmer through to the ad agency who designs the packaging to the guy who stacks the supermarket shelves. Local firms are the lifeblood of our economy and society and they can only gain by working together. I wish this initiative every success.”

According to Al Zadjali, consumer interest in the truly different, the obscure, the undiscovered and the authentic is on the rise. These new status symbols thrive on not being well known or easily spotted. “They don't tell a story themselves, but require their owners to recount the story,” explains Al Zadjali.

“Our research suggests that local consumers will increasingly end up purchasing the ingredients for a story, turning local brands into story suppliers instead of the currently en vogue practice of coming up with stories about brands. Suffice to say, the local aspect of these story ingredients is going to be very prominent,” predicts the Origin Oman Campaign Co-ordinator.

The Origin Oman Marketing Team is not predicting the end of globalization and their campaign will not save incompetent, uncompetitive Omani producers from innovative, global competitors. Indeed, to further downplay its importance, remember that trends rarely apply to all consumers. Origin Oman is no exception to the rule. Some consumers will not care at all about the origins of their purchases, will feel no need to sacrifice money or time for the environment, or have no interest in sharing stories with others. And when it comes to local versus global, never forget that globalization has brought consumers plenty of delights and excitement.

“What Origin Oman does provide local eager and creative marketers with,” says Al Faruji “is a fantastic source of inspiration: those consumers who are interested in something with a sense of place, the local, the storied, want local businesses to bring them innovative new goods, services and experiences that appeal to those desires.”

Blog contents copyright © 2006 PEIE

Tabreed Oman Cools Knowledge Oasis Muscat

Climate change is the greatest environmental challenge that we face and the scientific consensus and growing political will to address the issue is slowly but surely changing the global context in which business operates. Moving to a low carbon economy not only addresses an environmental imperative, it makes business sense.

In a response to, and part of this change, Knowledge Oasis Muscat (KOM) has signed a contract with Tabreed Oman, the Middle East’s award-winning district cooling pioneer to provide district cooling for three buildings on the Rusayl-based technology park.

According to Eng. Musallam Al Hadifi, Business Development Manager, Tabreed Oman: “We’ve been at the forefront of the cooling industry for almost a decade and in 2007 alone provided cooling services to 473 buildings covering a total of 149.9 million square feet across the GCC as well as the wider Middle East. Signing today’s contract with KOM is a landmark event for us. We’re delighted to be working alongside a partner who understands the cutting edge technology Tabreed Oman offers as well as the considerable environmental benefits this brings to the Park’s many hi-tech tenants and the Rusayl area.”

Over the past five years, District cooling systems distribute chilled water or other media to multiple buildings for air-conditioning and significantly reduce harmful carbon dioxide emissions - otherwise known as greenhouse gases. It has been estimated that for every 10,000 tonnes of district cooling provided the amount of carbon dioxide emissions are reduced by 14,700 tonnes annually.

Global energy experts suggest that 75% of the energy used across the Gulf is for cooling purposes. By using district cooling, KOM expects to reduce its electricity bill by 30%. “Tabreed Oman’s cooling solutions will help us reduce both our capital investment and operating expenses,” says Hilal Al Ahsani, PEIE's CEO. By using district cooling, KOM expects to reduce substantially the electrical energy used by its tenants. “Tabreed Oman’s providing our tenants with the latest green technology – one that puts the environment first,” smiles Al Ahsani.

Mohammed Al Maskari, Director General, KOM said: “Our partnership with Tabreed Oman emphasizes the importance we place on providing a more efficient infrastructure network to our growing number of tenants on KOM. We’re delighted to be able to offer technology that has such strong environmental credentials. Indeed, I firmly believe today’s signing is a very important step and one that will help businesses around Oman focus on environmental issues.”

District cooling, suggests Al Hadifi, can be a key strategy for accomplishing an economical and environmentally sound phasing out of harmful refrigerants. “Our district cooling systems use ozone-friendly refrigerants and are better able to control the emissions of whatever refrigerant is used. It’s marvelous to see a government-run technology park embrace this ground breaking technology,” said Al Hadifi.

“I understand that some commentators have used the deteriorating global economic circumstances to argue that tackling climate change through the transition to a low-carbon economy is a luxury item; saying it’s too expensive and that it could damage national competitiveness. This is an understandable view but, in my opinion, it’s short-sighted,” says Al Maskari.

According to the KOM Director General the global economy and climate change are linked and the current economic slowdown represents a unique opportunity to use public sector investment to reinvigorate the economy and build the low-carbon infrastructure we need for our long-term prosperity. Signing Monday’s contract with Tabreed Oman underlines KOM’s commitment to developing and supporting a low carbon economy.

Blog contents copyright © 2006 PEIE

Omani Manufacturers and the Credit Squeeze

Manufacturers across the globe are being hit by the economic slowdown with demand falling, and many in the industry expect trading conditions in 2009 to be among the toughest for two decades.

Ibtisam Al Faruji, Marketing Director, Public Establishment for Industrial Estates (PEIE) and organizer of the Oman Manufacturing Group (OMG) said: “Local manufacturers are understandably worried about possible fall-out from the credit squeeze, but output has remained healthy, and so far few firms are finding that access to finance is hampering prospects for output or investment. Nevertheless, there are some signs that the pace of demand and output growth may edge lower in the coming months.”

Manufacturing is not immune to the impact of sudden changes in economic dynamics and it is important for all manufacturers more than ever to have a strategy to maximize output levels and reduce rising costs. For example, how are manufacturers reducing energy consumption levels? Where are they innovating? And how are they cutting bottom line costs to improve efficiency? “It’s these critical business issues that the 2009 OMG seminar program will be looking at,” remarks Hamida Al Balushi, Origin Oman Campaign Co-ordinator.

The first OMG seminar is scheduled to be held 7:30pm, Monday 9 February at the Grand Hyatt Hotel and the topic for discussion is Oman’s Manufacturing Success: Learning from Your Neighbour.

According to Al Faruji: “The global economy has meant that labour intensive manufacturing is a tough place to be in Oman if there’s no design, innovative, production, marketing or environmental edge. But there are Omani manufacturers with innovative manufacturing processes which compete with the best in a very competitive and difficult global market place and we’ll be highlighting four of those firms on Monday night.”

Most manufacturers have already felt the knock-on effects of the global financial meltdown of recent months, putting firms under intense pressure to reduce costs and improve cash flow – often with fewer resources – while simultaneously managing an increasingly vulnerable supply base. In response to this situation, Monday evening’s OMG seminar will scrutinize four Omani manufacturers who have developed successful products, services and process innovations, analyze where those ideas came from, how setbacks were overcome and how creativity and innovation are fostered within their businesses. The intention is to offer ideas and inspiration to local businesses by learning from the experiences of successful locally-based business innovation leaders.

The line-up of panelists for the free-of-charge OMG event includes: S. Gopalan, CEO, Reem Batteries (pictured); Yousuf Ahmed, CEO, Oman Textiles; Anwar Ali Sultan, Director, W.J. Towell; and Dr. Bhaskar Dutta, CEO, Jazeera Steel Product Company. The moderator for the evening is former Shell Oman Marketing, Managing Director, Nick Pattison.

OMG Moderator, Nick Pattison suggests one of the best ways for manufacturers to combat economic downturn is to understand cost base and compare it to revenue. “When your revenues go up, your costs go up with it. When your revenues start to come down, your costs should come down. The problem is that many businesses allow sales to go down for quite some time before they respond – probably because we’re eternal optimists. If I were a manufacturer, every month I’d want to see the correlation line between costs and income, and they must match.”

Mohammed Al Hosni, Manager of the Knowledge Mine Business Incubator Program and a regular OMG attendee says it’s important for businesses to analyze their business model and risk profile. If you see a problem, or even a potential problem, deal with it immediately. The business start-up expert goes on to say: “Those who deal with it then and there come out of the situation in a better place.”

“The current global economic climate is certainly worrying, although many of our local manufacturers have seen crises come and go, and will have the experience and nous to weather this period of economic instability,” suggests PEIE’s Marketing Director.

“If you’re worried about your business’s ability to survive the economic downturn. Fear not. Attending the 9 February Oman Manufacturing Group will go a long way to helping your company through the tough times,” smiles Al Balushi.

Blog contents copyright © 2006 PEIE

Start Ups Graduate from TKM

Under Secretary for Commerce & Industry, HE Ahmed Al Dheeb presented awards and congratulated five start-up companies that graduated on Monday from the Knowledge Mine (TKM) business incubator program based on Knowledge Oasis Muscat (KOM).

HE Al Dheeb said the TKM start-up graduates all had a role to play in building a knowledge-based economy that successfully competes with the rest of the world. “We know that business incubation can help diversify economies, commercialize technologies, create jobs and build wealth. I’m confident that the five businesses graduating from TKM today will inspire other Omani entrepreneurs to take their ideas forward. Since its launch in 2004, TKM has played a pivotal role in helping create innovative, high growth companies for the future.”

TKM is currently home to 15 start-ups - companies working in areas that include e-security; serious gaming; engineering; web design; and marine environment. TKM offers a creative, stimulating and supportive environment that helps entrepreneurs grow. It provides top class broadband connections, state-of-the-art office space and meeting rooms. But it’s not just about the facilities, TKM also provides access to business advisers, professional mentors and a wide range of workshops designed to meet the needs and interests of entrepreneurs.

Mohammed Al Maskari, Director General, KOM said: “Today's TKM graduates have proven that they can effectively combine creativity with the business skills to bring ideas to market. All of them deserve recognition for their success in bringing an innovative idea to life. Indeed, the range of exciting companies showcased at Monday's graduation demonstrates the pivotal role of incubators in providing the right environment for start-ups to succeed.”

Mohammed Al Rasbi, CEO of R&D and anchor tenant of TKM commented: “I strongly recommend the TKM program and Knowledge Oasis Muscat to anyone considering a new business or seeking to raise capital for an existing start-up. TKM provided an extremely valuable environment to prepare for launching my company. Most importantly, I developed relationships with highly skilled mentors that were readily available to roll up their sleeves to help me move my business forward with wise advice. By far, TKM is the best venue for any Oman-based entrepreneur looking to accelerate their business.”

“The TKM program has assisted me with the entrepreneurial developmental tools to manage and grow a successful business while expanding my business relationships across the Gulf region,” said Amrou Al Sharif, Founder and CEO of Seeb Systems.

“Fostering entrepreneurship is a priority at KOM,” smiles Al Maskari, adding: “growing Oman’s technology sector is accomplished one company at a time and it’s a great pleasure to be playing a pivotal role in this important process.”

Congratulations to the winter 2009 TKM graduates: R&D; Seeb Systems; e-Brain; Sohar Soft; and Kindows.

Blog contents copyright © 2006 PEIE

Buy Local in 2009

The Origin Oman campaign, as the name suggests, is here to encourage growth and stability in the local economy. “There are huge benefits for all of us in sourcing goods and services from local businesses wherever possible. By supporting one another, we increase the amount of money available for companies to purchase further local services - a really smart way of working,” suggests Zuhair Al Zadjali, Origin Oman Campaign Co-ordinator.

According to Al Zadjali, government is ploughing a lot of time and effort into the Origin Oman campaign to promote locally made goods and services. Over the past 12 months the campaign has launched a website (originoman.om), carried out print and radio advertising, recorded promotional films and organized a series of high profile initiatives.

“The aim is to encourage residents and businesses to buy from local companies and shop in local stores. We want to retain the finance we have in country, stimulating the local economy,” smiles Al Zadjali.

Businesses who have already signed up to the Origin Oman campaign have urged others to follow their lead. S. Gopalan, CEO, Reem Batteries and a recent winner of His Majesty’s Cup for the Best Five Factories, said: “Signing up to the campaign shows a commitment to supporting the local economy. The government has always been highly supportive of small, local businesses but through the Origin Oman campaign has recently become more hands-on, which can only be a good thing.”

Karim Rahemtulla, MD of KOM-based Infocomm said: “It’s a campaign that’s helping promote local businesses which are incredibly unique. In tough economic times like this, buying local goods is a sure way to get quality products, at a fair price, while knowing that you are also supporting sustainable community and environmental development that impacts all of us positively in the long-run.

Shopper and long-term Muscat resident, Kinda Helmi said: “Shoppers increasingly want to know the source of their food, how it’s produced and where it comes from - in other words, the story behind their food." Kinda went on to explain that: “Buying locally produced goods supports the entire supply chain, from the farmer through to the ad agency who designs the packaging to the guy who stacks the supermarket shelves. Local firms are the lifeblood of our economy and society and they can only gain by working together. I wish this initiative every success.”


Blog contents copyright © 2006 PEIE

Origin Oman e-Survey in Full Swing

The Origin Oman Buy Local campaign has begun its end-of-year e-Survey (http://www.peie.om/e-survey.htm). “We’re asking people to complete a simple online questionnaire and tell us what they think about locally made goods and produce,” says Ibtisam Al Faruji, Marketing Director at the Public Establishment for Industrial Estates (PEIE) and the woman spearheading the Origin Oman marketing campaign.

Local businesses are the economic drivers that have carried Omani communities for generations. Although the survey has another few weeks to run, Al Faruji suggests that it already indicates people’s willingness to buy locally made goods and produce. “After all, it’s local businesses that create the real wealth that sustains the places we call home,” comments PEIE’s Marketing Director.

Research from the US drives home the potential impact of buying local, a San Francisco study found that a slight shift in consumer purchasing behaviour – diverting just 10% of purchases to locally made goods and produce – would, each year, create 1,300 new jobs and yield nearly US$200 million in incremental economic activity for the city.

”The California study provides us with overwhelming evidence that local businesses are the key to pumping up local income, wealth, jobs, innovation, creativity and reducing carbon emissions,” says Hamida Al Balushi, Origin Oman Co-ordinator, who works closely with local manufacturers and shopping outlets. “The more residents, businesses and institutional buyers we can get to support locally made goods and produce, the greater the economic rewards,” smiles Al Balushi.

The ongoing Origin Oman survey indicates that residents are making significant changes in their purchasing behaviour as a result of the campaign. For example, 80% of those polled are aware of the campaign, 71% recognize the campaign’s newly-introduced brand mark, 83% are interested in learning more about locally made goods and produce and 76% believe that goods carrying the Origin Oman brand mark will have a positive impact on consumers.

”It’s evident from these early results that Oman-based residents, people of all nationalities, are making a special effort to look out for and buy locally made goods and produce and they’re being vocal about their support," suggests Zuhair Al Zadjali, Origin Oman Co-ordinator.

All the research points to the fact that residents can make a significant impact on the Omani economy by spending their Rials locally. “It's heartening to see that so many consumers understand the important role local manufacturers and farmers play in our communities - and that they are increasingly choosing to buy local,” says Al Faruji.

Blog contents copyright © 2006 PEIE

Oman's Quiet Success

The quiet industrial revolution which has been transforming Oman’s manufacturing sector over the past decade entered the limelight at PEIE’s annual Smart Manufacturing Conference, 29 – 30 November at the Muscat Inter-Continental Hotel.

Held under the patronage of HE Maqbool bin Ali Sultan, Minister of Commerce and Industry the conference - supported by Nawras, Ericsson, Intilaaqah, Reem Batteries, Infocomm, Oman Cables and Al Mudhish – covered topics including recruitment and training, ICT, sales, marketing, logistics and the environment and their importance to helping Oman’s manufacturing sector sharpen its global competitive edge.

Hilal Al Ahsani, Chief Executive Officer of PEIE, said: “Employing over 30,000 people nationwide, Oman’s manufacturing sector is one of the most productive in the Gulf region. This conference was an opportunity to celebrate that success, salute the manufacturing excellence in Oman, and discuss the challenges and opportunities that lay ahead. It’s vital that we build on our strong position, and by working alongside public and private sector partners we can drive up the sector’s attractiveness, productivity and competitiveness. Indeed, it’s important that manufacturing continues to attract the right talent.”

Increasing dialogue between manufacturing and education is of particular interest to Abeer Al Jasim, General Manager of professional training provider Knowledge Horizon. “Any time spent on getting people with the right skills into industry is time well spent,” argues Al Jasim. “The crux of the matter is that manufacturing needs to form stronger links with education. This means getting manufacturers into schools and colleges so they can give students a better understanding of what the industry is about and the careers options available. Manufacturers also need to let universities know that there’s a real demand for science, maths, technology and engineering graduates. These courses are expensive to run and universities will only offer them in response to an identified market need.”

The global credit crunch was the topic of the conference keynote address. “Given the current economic climate, manufacturing isn’t a declining industry,” remarked S. Gopalan, CEO, Reem Batteries. “It’s merely transforming. But as it transforms, we need to move peoples' perception of manufacturing away from the misleading twentieth century stereotype of what it was. There are fantastic opportunities in Oman’s manufacturing sector as it transforms into a lean, innovative, technology-driven, creative and diverse twenty-first century industry. What's more, and in response to one of the conference panels, it’s apparent that local industry is ready to fully-embrace the change towards a low-carbon economy.”

It was obvious from the Finance panel moderated by Malak Al Shaibani, General Manager, The Youth Fund that many Omani manufacturers are now niche players and have adapted to years of intense global competition. “Local manufacturers export to over 40 countries worldwide,” remarked Ibtisam Al Faruji, PEIE’s Marketing Director and organizer of the Smart Manufacturing Conference. “Most manufacturers rely on a diverse range of markets, limiting their vulnerability to markets where there’s a consumer downturn. Even with Libor (the London interbank offered rate) at 6%, manufacturers will feel the impact of the credit crunch less than other sectors,” smiled Al Faruji.

The PEIE Marketing director went on to suggest that the credit crunch had so far had a limited impact on Oman’s manufacturing: “Manufacturers fund a lot of their investment from their own earnings and don't need to go outside to borrow - but I think if the credit crunch starts to impact other parts of the global economy and slows some of the major markets we sell into, it will have an impact. But certainly at the moment we're looking at something that may slow manufacturing, rather than stop it in his tracks,” she said.

According to Cambridge University economist, Michael Kuczynski, and keynote speaker at the Smart Manufacturing Conference, there is evidence of a return of manufacturing activity to Western Europe and the US from low-cost locations like China. “High transport costs, coupled with quality and reliability problems have led to demands from some customers for production to be located closer to home. It’s too soon to say if this is a trend but it is certainly an interesting development.”

Kuczynski goes on to say: “manufacturing is one of Oman’s best-placed sectors to drive forward the sultanate’s economy and sustainability agendas.” Adding, “PEIE is in a unique position to help advance this agenda.”


Blog contents copyright © 2006 PEIE

The Future of Oman's Manufacturing Sector

PEIE - the government-run organization responsible for the Sultanate’s six industrial estates and the technology park, Knowledge Oasis Muscat - has brought together captains of industry, manufacturing experts, academics and Government leaders for the Third Smart Manufacturing Conference, to be held 29 – 30 November, at the Muscat Inter-Continental Hotel.

Backed by Oracle, Reem Batteries, Oman Cables, Nawras, Al Mudhish, Intilaaqah, Ericsson and Infocomm, this major Conference will explore the critical components for securing and enhancing the future of manufacturing in Oman.

“Our objective is to focus on issues of national importance, and to identify manufacturing areas that have the potential to deliver major benefits to Oman’s economy,” said Hilal Al Ahsani, CEO, PEIE: “These benefits include creating new jobs, enhancing manufacturing competitiveness and making progress towards accomplishing major national goals,” he said.

Competing successfully in today’s fast-paced global community requires rapid innovation, creativity, marketing, research and production methods to bring products to market cost-effectively. With this in mind, the two-day conference will address the significance of each of these critical manufacturing areas, detail the challenges essential for progress, discuss existing public and private sector collaborations and provide recommendations for future action.

Making the keynote address is Michael Kuczynski, a leading international economist from the University of Cambridge. He says: “We should be in no doubt that the success of Oman’s manufacturers is crucial to achieving prosperity for all. Economic development and thousands of jobs in Oman depend upon securing a vibrant and successful manufacturing base to meet the challenges of global competition. This Conference aims to build consensus and identify the steps we must take to achieve a long-term vision for manufacturing in Oman, building on the Sultanate’s manufacturing traditions. I’m delighted to be part of such an important initiative.”

Sharing the stage will be over 40 leading experts from manufacturing, banking, finance, logistics, HR, education, design, environment and ICT. Together, they will be exploring answers to the challenges of creating tomorrow's winning products today; developing manufacturing processes to rapidly respond to ever changing needs, and attracting and retaining talented people.

According to Ibtisam Al Faruji, Marketing Director, PEIE: “Manufacturing matters to Oman, providing over 30,000 jobs right across the Sultanate. In an increasingly competitive global market it is imperative that we all work together to drive up manufacturing’s competitiveness and productivity in the country. Indeed, this third Smart Manufacturing Conference will help set the scene to secure the future of manufacturing in Oman for the long-term.”

His Highness Sayyid Faisal Al Said, CEO, Oman Brand Management Unit and a moderator at the Smart Manufacturing Conference said: “manufacturing is critical to Oman’s economic future. In this regard, it’s the application of information technology that will help us reshape almost all features of manufacturing, from product development and design, through distribution and customer support. IT will also help us to rapidly design and test new products, and link “smart” supply chains to make sure there are always enough raw materials to build products and efficient methods to get them to customers on time.”

According to Sayyid Faisal, IT-enhanced processes are central to Oman’s manufacturing sector, adding: “In my view, it’s through the deployment of technology that we optimize our manufacturing capabilities and enhance Oman’s growing knowledge-based economy. Moreover, technology opens doors to designing new processes and products that increase Oman’s manufacturing sector’s performance and value. This is an important conference that comes at a significant time in history. I’m pleased to be able to contribute to the event.

Blog contents copyright © 2006 PEIE

Smart Man Starts Saturday

It's estimated that over 30,000 people work directly for manufacturing companies in Oman and this provides the sultanate with a strong platform for its plans for this important sector.

“The diversification of Oman’s economy is tied inextricably to the future of manufacturing — but there is uncertainty about what the future holds. The last global recession hit manufacturing hard, punishing the sector for a glut of capacity and equipment at the end of the 1990s,” says Ibtisam Al Faruji, Director of Marketing at PEIE and organizer of the annual Smart Manufacturing Conference.

Given the recent global credit crunch, maintaining and expanding Oman’s manufacturing base will be a key part of next week’s Smart Manufacturing Conference. Through its six industrial estates, PEIE provides land and services to over 400 companies and takes a strong role in the sultanate’s economic development efforts. “As part of our remit, we hold regular networking events that support cutting-edge manufacturing enterprises. It’s these sorts of collaborations and networking initiatives that can help companies seize a competitive edge and increase manufacturing jobs in Oman,” suggests Al Faruji.

According the Marketing Director, PEIE is also focused on training — and retraining — and encouraging university graduates to consider manufacturing-related careers. Recent studies have found that while traditional production employment may be declining, there has been a significant growth in related occupations — the technical services, IT, research, design, packaging and innovation, financial and marketing jobs that support manufacturing enterprises. While these jobs may not always be classified as manufacturing positions, they should be included in any analysis of total manufacturing employment.

With world-class undergraduate programs in engineering, technology and business on offer at institutions such as Sultan Qaboos University and Caledonian College, “it’s wonderful to see how higher education is supporting career choices within the broad manufacturing sector,” Al Faruji goes on to say.

Since 2005, PEIE has organized the Smart Manufacturing Conference. The two-day event is one of a series of meets that better connect local resources with the specific needs of manufacturers. Al Faruji highlights: “the Conference provides a forum for industry leaders, government and economic development officials and academic experts to discuss their mutual goals of job creation and business growth.”

The Smart Manufacturing Conference will be held 29 – 30 November at the Muscat Inter-Continental Hotel under the patronage of HE Maqbool bin Ali Sultan, Minister of Commerce & Industry.

“This event is a must for anyone concerned about the future of Oman’s manufacturing and our national economy. Progress starts with dialogue, and this Conference starts the discussion,” says PEIE’s Marketing Director.

Blog contents copyright © 2006 PEIE

Blogging the Killer Application?

The search for the killer marketing tool is still on says Ibtisam Al Faruji, Director of Marketing at Knowledge Oasis Muscat (KOM) and organizer of the quarterly Digital Nation seminar program.

Blogging and other web 2.0 and social media platforms are now maturing to the point where local businesses are really starting to take the medium seriously. Intilaaqah’s Abdullah Al Jufaili will be one of five speakers presenting on the blogging panel at Monday 10 November’s Digital Nation seminar at the Muscat Inter-Continental Hotel. Al Jufaili will be talking about how businesses are turning to blogs to market themselves.

“I’ve maintained for some time now that the best way to use blogging in a business environment is as an architecture and a marketing tool, not a business in and of itself. For example, if you were doing a direct mail campaign, you wouldn’t expect to make money from the mail. You’d expect to make money from the sales that it generates. Blogging is the same. Most businesses shouldn’t expect to make money by selling ads or sponsorships or t-shirts on their blogs. Indeed, they should use blog architecture to make their websites more dynamic and search-friendly. In my opinion, blogs are an excellent marketing tool that can drive interest and sales in a company’s product or service. That’s where I think businesses will get the most use out of blogging. Is it a killer application? That’s something we’ll be discussing on Monday night.”

“But there are danger areas with blogging,” suggests Al Faruji. “One of the big problems with blogging is that it’s too easy. Twenty seconds on wordpress.com and any employee can start posting to the world at large without having to talk to a single person in the company’s IT department. How you blog, the tone, look and feel of the entries all have to be on brand. Say something counter to the company’s positioning and you can damage a brand overnight.”

As Al Faruji points out, “there’s a big difference between simply blogging and blogging well, and that’s why businesses probably aren’t necessarily seeing the kinds of results that blogging hype has promised them.”

“There really is value to be gained from blogging, but it’s all about the kinds of conversations you start and the relationships you build,” suggests Al Jufaili.

Monday night’s Digital Nation seminar aims to provide a forum that will allow Omani bloggers to gather together and talk about blogging and the Omani blogosphere. It also aims to introduce the concept of blogging to Oman’s corporate sector. The seminar is free-of-charge and open to all.
“We’re delighted to have Anwar Al Asmi (pictured), Creative Director of Muscat-based RealityCG moderate Monday evening’s panel, with panelists drawn from e-commerce; telecommunications, oil, print media and education it should be a really lively session,” remarks Al Faruji.

Blog contents copyright © 2006 PEIE

Attitude Shift in Blogging

Over 100 bloggers, businessmen, journalists, marketers and academics are expected to attend Knowledge Oasis Muscat’s (KOM) free Digital Nation Blogging seminar scheduled to be held 7:30pm, 10 November at the Muscat Inter-Continental Hotel.

Backed by Omania e-Commerce, Nawras, Infocomm and UMS this final Digital Nation seminar of 2008 represents a number of milestones, suggests KOM’s Mulkie Al Hashmi. “As far as I know, this is the first time that local bloggers have been brought together in a public forum to talk about blogging and what it means to local business and academic institutions.”

The four man panel will discuss blogs which are essentially online diaries - personal web pages that can be frequently updated. The panel includes Kishore Cariappa, Abdullah Al Jufaili, Zaid Zabanoot and Raed Dawood. Indeed, with several members of the panel already publishing their own blogs the seminar has been designed to explore the potential impact of blogging on the business and academic landscape.

Al Hashmi was anxious to calm any shimmers of excitement. “There’s a tendency for people who are enthusiastic about technology to get terribly excited about it,” she said. “That could be a particular problem because techno-talk is often lost on most people. But this Digital Nation seminar will be techno jargon-free evening – it’s all about exploring how blogs can benefit local businesses and colleges in reaching out to their online audiences.”

"Given the global growth in blogging I think we’re on the cusp of something very special," said Intilaaqah’s Abdullah Al Jufaili. According to Al Jufaili who is leading the way when it comes to techno-savvy Omani businessmen, “this Digital Nation seminar is about trying to get organizations who are struggling to come to terms with e-mail to think about what they can do next to communicate with their clients and communities - and I think blogs are a way of doing this.”

“There’s no doubt blogs can play a powerful role in business and academic circles,” says Mohammed Al Maskari, KOM’s Director General. “'They can foster great communications. In fact, I’ve also come across stories of new business and research collaborations being formed, careers being advanced and media appearances resulting from conversations on local blogs.”

“We’d like to see an attitude shift so that blogging becomes a more acceptable part of business and academic culture,” says Al Maskari. “It’s happening slowly, but we want to catalyse that change.”

From an academic perspective, successful examples cited by Al Maskari include Stanford University (http://blog.stanford.edu), which hosts a directory including links to blogs by faculty, staff, students and alumni. The Stanford Blog Directory lists hundreds of blogs by keywords and blogger affiliation. The Oxford Internet Institute (http://people.oii.ox.ac.uk) similarly hosts a network of blogs written by students and fellows.

“By initiating frank and open-minded conversations about shared goals, blogs can certainly help local businesses and colleges communicate with their respective commercial and academic communities. I’m very excited about the 10 November seminar – anybody with an audience on the web should seriously consider coming along to this free of charge event.”

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Origin Oman Logo Launched

Locally made goods and services will now display new labelling in an initiative driven by the Origin Oman campaign to encourage consumers, businesses and institutional buyers to think, buy and eat local.

The new logo, a spiral sticker displaying the words ‘Omani’ in Arabic and English, was launched on Monday evening at the Muscat Inter-Continental Hotel by HE Maqbool bin Ali Sultan, Minister of Commerce & Industry.

“This is a very exciting day for Oman. The re-branding is a natural extension of the Origin Oman campaign’s commitment to help local manufacturers, service providers and farmers deliver excellence to their customers, and to broaden the reach of Oman-made goods both domestically and internationally. Indeed, Origin Oman’s new dynamic visual identity clearly represents the government’s optimism for the future,” said Ibtisam Al Faruji, who has been running the Origin Oman marketing campaign since January.

According to the Origin Oman marketing team, the new logo will appear on everything from packaging, stationary, fruit, billboards, the Internet through to supermarket displays. “Thanks to the Origin Oman campaign, consumers, businesses as well as institutional buyers right across the sultanate are becoming ever more aware of where their products comes from. From an economic, environmental and community perspective that has to be healthy,” remarks Azzan Al Busaidi of Oman’ Brand Management Unit.

“In the short time we’ve been running the Origin Oman campaign, the response has been very enthusiastic. People want to find locally made goods, but perhaps don't know how to identify them. We hope the new logo will help solve that problem. The campaign is all about connecting manufacturers, service providers as well as farmers with local consumers,” comments Al Faruji.

The idea behind replacing the national products logo was initiated in April when Al Faruji and her team launched the Origin Oman Student Logo Design Competition. “We wanted a more modern and edgy logo, one that reflected Oman’s vibrant and dynamic economy. Given the winning logo design, I think we found exactly what we were looking for,” smiles Al Faruji.

Haitham Al Busafi, the competition winner, and final year architecture student at Sultan Qaboos University, said: “I’m thrilled to have won the competition, it’s a great honour to have my design going out on Omani products that will travel across the world, that’s absolutely fantastic. Moreover, the feedback I’ve received so far on the new visual identity has been highly complimentary.”

The Origin Oman campaign aims to help people find out more about buying locally made goods and services. “In fact, over the past year or so, we’ve seen peoples’ interest in where and how goods are produced skyrocket,” remarks Al Faruji.

Oman boasts a wealth of quality manufacturers, service providers and farmers. We should be proud of them and support them. I’m confident the new logo will give local businesses a real boost,” says Oman Brand Management Unit’s Al Busaidi.

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Smart Manufacturing Heats Up

PEIE organizers of Oman’s annual Smart Manufacturing Conference have announced the program for this year’s event, scheduled to take place 3 – 4 November at the Muscat Inter-Continental Hotel.

Many in the manufacturing sector view the Smart Manufacturing Conference as one of the Gulf region’s most important industrial events, “it’s where industrialists learn first hand about emerging issues that are impacting on today’s ever-more sophisticated and hi-tech manufacturing industry,” suggests Hilal al Ahsani, CEO, PEIE. “The 2008 conference program is one of the strongest line ups in the history of the event and has been carefully designed to give attendees an invaluable source of information,” added PEIE’s CEO proudly.

Smart Manufacturing 2008 boasts an impressive range of presentations covering a broad spectrum of industry sectors. This year’s speakers include: HH Sayyid Faisal Al Said, Oman’s Brand Management Unit; Dr. Salim Al Ruzaiqi, ITA; Abdullah Lootah, Microsoft; Dr. Mohammed Al Wohaibi, Omantel; Abeer Abdullah, Knowledge Horizon; Rafid Mukadam, Infocomm; Graham Porter, Cisco; Malak Shaibani, The Youth Fund; Abdullah Al Jufaili, Intilaaqah; Geoff Walsh, DHL; Peter Hughes, Arrow Logistics Services; P Varghese, Oman Polypropylene; Sub Ramanian, National Biscuits Industries; Edward McNally, Tabreed Oman; Yousuf Ahmed, Oman Textile Mills; S. Gopalan, Reem Batteries; Mahavir Jain, Sweets of Oman; Dr. Bhaskar Dutta, Al Jazeera Steel Product Company; and Anwar Sultan, Majan Glass Company.

Britain’s industry guru, Mark Eaton, will present the conference keynote address entitled: “Where’s Manufacturing Heading?” on the first morning of the event and will set the two days up in his own inimitable style.

“The two-day program will be of interest to professionals from a wide range of vertical markets, including plant, production and logistic managers, control and process engineers, marketers and sales personnel, finance and IT professionals as well as those involved in environmental issues related to the manufacturing process,” says Ibtisam Al Faruji, PEIE’s Marketing Director.

In addition to the eight discussion panels, the conference will also have an area dedicated to product and service demonstrations, allowing delegates to participate in specialist briefings targeted to their particular areas of interest. “This, we feel, will facilitate a hands-on, relevant and more personalized event,” says Al Faruji.

Summing up the overall objective of the conference, Al Ahsani remarks: “At this year's Smart Manufacturing Conference, PEIE aims to give industry professionals an understanding of how modern manufacturing is developing, and most importantly, how these developments will impact on how they work and serve their client base.”

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Origin Oman Go Green Guide Launched

Residents of Oman are being encouraged to ‘go green’ and a new booklet packed full of useful tips and advice has just been published to help you do so.

Supported by Omran and the Environment Society of Oman (ESO,) the Origin Oman Go Green Guide was launched at a recent press conference under the patronage of HE Ahmed Al Dheeb, Under Secretary, Commerce and Industry, Ministry of Commerce and Industry (MoCI).

ESO’s General Manager, Nida Helou, says, “The Origin Oman Go Green Guide contains a lot of helpful, practical advice on how we can do more to protect the environment. I’m sure people of all ages and backgrounds will find it extremely useful and we hope that everyone who reads it learns something new. Our particular hope is that people take something from the Guide, no matter how small, and make their life a little greener.”

Nasser Al Rahbi, Media Co-ordinator for the Origin Oman campaign added, “The Go Green Guide is divided into sections including buildings and the landscape; in the home; recycling; in the garden; at work; at school; travel; what we eat and how to generally ‘green’ up your lifestyle. It’s a fantastic resource.”

Clearly enthusiastic about the topic Al Rahbi goes on to say, “The notion of local products isn’t exactly new. Of course, most things start their life produced for local sale but recently there’s been a revival of interest in buying goods, food and services from closer to home. It’s driven by desire for quality, originality, a will to invest in our own communities and a concern for the environment. Origin Oman’s Go Green Guide is a response to that.”

The Origin Oman campaign believes that nurturing local business can bring substantial economic rewards, create all important job opportunities, spread more money around the sultanate and help reduce CO2 emissions. Indeed, a recent study found that for every US$100 local busineses brought in through sales, they returned US$68 to the local economy through wages and benefits, purchase of goods and services like office supplies, IT, accounting and advertising, profits to local owners and charitable giving. “Statistics like these clearly illustrate the power consumers have in influencing the growth of local business,” remarks Ibtisam Al Faruji, the Origin Oman Marketing Director.

“If we can influence even 10 per cent more consumers to spend their money on locally produced goods and servics, that'll have a significant economic impact,” says Al Faruji. “Indeed, it can make the difference between life and death for local busineses.” The message is clear declares Al Faruji, “It's time to think, buy and eat local.”

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Green Manufacturing

Taking steps towards being a ‘green manufacturer’ isn’t just about being eco-friendly, it’s becoming an economic necessity, as customers and shareholders are now demanding it, suggests PEIE’s Mulkie Al Hashmi and Co-ordinator of Oman’s annual Smart Manufacturing Conference.

”Omani manufacturers that don’t address issues such as energy wastage, the integration of recycled or biodegradable materials in products, excess packaging, carbon offsets and shorter supply chains will be held to account,” warns Al Hashmi. Indeed, manufacturers the world over are facing a new ‘green’ reality and those that don’t adapt to this new environment will suffer.

For any manufacturer, points out Al Hashmi, ‘green’ covers a wide range of areas from the materials they buy to the energy they use; to transportation costs for inbound and outbound freight; to the amount and type of paper they use in their office; through to the amount of waste they create and what’s done with it. According to the Smart Manufacturing Conference Co-ordinator: “Oman-based manufacturers are spending large amounts of energy, time and money to improve their sustainability, operations and image. In fact, we’re witnessing manufacturers across Oman develop new products and procedures that are more environmentally friendly. Firms are certainly working hard to reduce their eco footprint.”

In response to this new economic reality, November’s Smart Manufacturing Conference will include a ‘green panel’, led by Graham Dergens of the Environment Society of Oman. “The panel’s been specifically designed to help senior manufacturing leaders understand and implement today’s ‘green’ issues,” sys Al Hashmi. Participating on the panel is Amrou Al Sharif, CEO, Seeb Systems (pictured) a leading supplier of industrial measurement tools and services and PEIE tenant.

“We've always had a strong belief in doing our bit to protect the environment, despite the additional short-term expenses of time, money and manpower," says the Seeb Sytems’ CEO. "We believe that the long-term protection of our planet's limited natural resources is incredibly important. In fact, Seeb Systems has always made a concerted effort to offer quality automation tools and services that directly contribute to the reduction of energy and material waste,” says Al Sharif proudly.

According to Al Sharif, Seeb Systems’ online power quality monitoring solution will help Oman’s energy providers, distributors and consumers minimize electrical power waste. “Poor power management is a significant contributor to inefficient energy consumption and creation of CO2 gases,” says the young Omani engineer.

"Oman-based consumers are more environmentally conscious today and are seeking out ‘green’ products and services,” remarks Al Sharif, “but to differentiate yourself in a growing market, manufacturers need to move from just selling green products and services to becoming a ‘green’ company. It’s time we took green manufacturing to the next level in Oman and I’m confident November’s Smart Manufacturing Conference will help us achieve that goal,” claims Al Sharif.



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Environmentalists Win Big Business Idea Competition 2008

Tomorrow’s entrepreneurs were unveiled on Sunday evening as Oman’s hottest young business minds came together for the final of the 2008 TKM – Ernst & Young Big Business Idea Competition (BBIC). There was an unmistakable atmosphere of excitement as everyone waited to find out just who would walk away with their share of the impressive RO5,000 prize package and 12 months rent free office accommodation at the Knowledge Mine (TKM) business incubator program.

The awards evening held at the Muscat Inter-Continental Hotel marked the end of four months of hard work and anticipation as around 50 entries were finally short listed to three finalists.

The competition runs annually and is organized by the TKM incubator program based at Knowledge Oasis Muscat (KOM) and Ernst Young. The competition is also supported by Sanad, Intilaaqah, Knowledge Horizon, Infocomm, NCR and Oman Economic Review.

“BBIC was launched in 2006 to help young Omanis develop business awareness and an understanding of the skills needed to become a successful entrepreneur. We’re delighted with how the competition has developed over the past three years. It’s critical that we encourage youngsters to embrace the enterprise culture,” says Ibtisam Al Faruji, Marketing Director at KOM.

Before the results were announced, Philip Stanton, Country Manager at Ernst & Young said a few inspirational words on behalf of those involved in the competition, and singled out the quality of the business plans submitted. “From the perspective of any lender or investor, a good business plan is absolutely crucial. I’m delighted that my colleagues and I have been actively involved in the TKM - Ernst & Young Big Business Idea Competition and the number ofsponsors who have committed their support speaks volumes about the importance of initiatives like this that benefit not just the business community but society at large.”

A wide spectrum of ideas were submitted, but the one which really stood out was Mazoon Environmental & Technical Services run by science graduates Rayan Al Kalbani and Yaqoob Al Mahrooqi, and their cutting edge micro-organism technology that cleans up oil spills in a cost-effective and environmentally friendly manner. Rayan and Yaqoob competed against two other teams in the Sunday night final.

Mohammed Al Maskari, Director General, KOM and head of the judging panel said: “Over the last three years the quality of entries to BBIC has never failed to impress me. This year continued this excellent trend and the judges were hugely impressed with all the teams’ presentations, preparations and business plans. In particular, the Mazoon Environmental & Technical Services team showed a first-rate grasp of the principles of finance, marketing and intellectual property and demonstrated the attributes needed to be a success. Rayan and Yaqoob intend to move into the TKM incubator program in the next few weeks. I’m sure we’re going to hear a lot about them over the coming months.”

Rayan Al Kalbani, Executive Director of the winning team said: “We’re tremendously happy to have won. We’re very grateful to BBIC for the opportunity to be part of such a valuable experience. We would also like to acknowledge the support of all those that have helped us reach this point. We’re looking forward to joining TKM and to taking our business forward.”

Runners-up in the competition were Bader Al Hamadani who presented on 3D cartoon animation and Hussam Al Amri who deliver a business idea on robotics and embedded systems.

“It’s exciting to see the wealth of entrepreneurial talent in our midst and very gratifying to be able to help turn these innovative business ideas into reality – to the benefit of those taking part and the national economy. Next year’s competition promises to be even bigger and better, bringing entrants the support of top professional and business advisers and providing more high profile exposure,” remarked Hilal Al Ahsani, CEO, the Public Establishment for Industrial Estates.

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Mark Eaton Delivers Smart Man Keynote

PEIE will host its annual “Smart Manufacturing Conference” on November 3 – 4 at the Muscat Inter-Continental Hotel.

Held under the patronage of HE Maqbool bin Ali Sultan, Minister of Commerce & Industry and Chairman, PEIE, Smart Manufacturing is an annual two-day event specifically designed for professionals in the manufacturing sector. Featured speakers consist of leading industry experts from Europe, Asia and the Gulf who will present on key strategies and technologies that are driving today’s manufacturing industry.

“This year's event will explore what’s behind manufacturing’s efforts in marketing, logistics, finance, human resource development and product quality. The conference is open to all and will draw representation from Al Jazeera Steel Products; Oman Development Bank: Reem Batteries; Cisco; Oman Textile Mills; Infocomm; Microsoft; the Information Technology Authority; Sweets of Oman; National Bank of Oman and DHL. It’s an eclectic and exciting line-up of professionals,” remarks PEIE’s Mulkie Al Hashmi and Smart Manufacturing Conference Co-ordinator.

The keynote address will be delivered by Mark Eaton, Chairman of Britain’s Institute of Engineering & Technology's Manufacturing Professional Network. “Mark is a winner of the Viscount Nuffield Medal for his contribution to British Manufacturing and has authored a number of strategy and policy papers including the manufacturing strategy for the East of England, a region covering over 18,000 manufacturers,” says Al Hashmi proudly.

According to Ibtisam Al Faruji, PEIE’s Head of Marketing: ” I’m delighted that Mark has agreed to speak at the conference, it’s a real coup for PEIE. He will look at topics important to Oman’s manufacturing industry including Manufacturing 2.0, demand driven manufacturing and supply chain functions, customer relationship, design and contract manufacturers. It’ll be a real full on session and on top of this, he’s a very engaging speaker.”

The conference will have eight themed panel discussions with over 30 presenters. The two-day event will also feature the Smart Manufacturing Innovation Demo Space, where specific business issues, product features and recommended applications will be on display.

"The Smart Manufacturing Conference is an essential venue for Oman’s manufacturing community to exchange best practices in a focused and collaborative environment," says S. Gopalan, CEO, Reem Batteries and sponsor of the event.

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BBIC Mentors

Volunteering to help others doesn't just mean running the local Muscat junior football league or school car boot sale. Many people are able to use the knowledge and skills gained in their workplace to help others.

Abeer Al Jasim, is Head of Professional Qualifications at Knowledge Horizon and has worked in business education and training for over 10 years during which time she has learned a thing or two about setting up a small business. For the past few weeks she has been using her expertise to help the three finalists of this year’s TKM – Ernst & Young Big Business Idea Competition (BBIC) master the art of presentation.

Abeer has been mentoring the three finalists from Mezoon Environmental and Technical Services; Robotics and Embedded Systems; and 3D Cartoons all nominated to present their big business ideas at the BBIC final and award ceremony on 7 September at the Muscat Inter-Continental Hotel.

“I’ve found my work as a Business Mentor with the BBIC finalists extremely rewarding and it has taught me to stop thinking like an educator and see the challenges from another angle,” says Abeer. “It’s given me an opportunity to share the knowledge and skills which I have gained during my professional career with young people who are trying to start up in business on their own. I’d like to think my expertise will help the BBIC finalists succeed.”

Ibtisam Al Faruji, Head of Marketing at the Public Establishment for Industrial Estates and organizer of the BBIC says: “Having mentors like Abeer has meant a lot to the BBIC finalists. She’s offered the support that any new entrepreneur needs - namely solid advice, a sounding board for ideas but more importantly a shoulder to lean on.”

Supported by Ernst & Young, Sanad, Intilaaqah, NCR, Infocomm and Oman Economic Review, BBIC runs a series of start-up workshops each year aimed at addressing issues related to business plan writing. “Once we’ve evaluated the competition entries and selected the finalists they undergo presentation skills training, this is where Abeer has been particularly active. The mentors we involve in the workshops need to possess business expertise, patience, a non-judgemental manner and a strong rapport with young people. Abeer has all those qualities and we’re delighted to have her on board advising the finalists,” says Al Faruji.

“I’ve got a lot of personal and professional satisfaction from mentoring the three BBIC finalists. Indeed, it’s given me a chance to give something back to the local community, that’s important in my book,” smiles Al Jasim.

“The BBIC finalists like to have someone to bounce ideas off and guide them through the tricky task of presenting their ideas. Standing up on stage and delivering a five minute power pitch to a room full of strangers is no easy task,” says Al Faruji.

Blog contents copyright © 2006 PEIE

Origin Oman to Launch Go Green Guide

The Origin Oman campaign is claiming an industry first – Oman’s first comprehensive guide to reducing your carbon footprint.

More than 50,000 copies of the Origin Oman Go Green guide will be circulated to the general public on the guide’s launch scheduled for 17 September.

Ibtisam Al Faruji PEIE’s Head of Marketing and the woman responsible for the Origin Oman marketing campaign said: “The Go Green guide contains a lot of helpful, practical advice on how we can do more to protect the environment. I am sure that most people will find the guide extremely useful and everyone who reads it is likely to learn something new. The biggest challenge is putting the theory into practice.”

Compiled with the support of Omran and the Environment Society of Oman the Origin Oman Go Green guide is designed to help Oman-based residents reduce their energy consumption and includes sections on buildings and the landscape; in the home; recycling; in the garden; at work; at school; travel; what we eat and how to generally ‘green’ up your lifestyle.

Nasser Al Rahbi, Origin Oman’s Media Co-ordinator commented that “improving environmental and sustainability performance is good for the environment, but it’s also good business practice, which is critical in the current economic climate.”

Blog contents copyright © 2006 PEIE

Smart Manufacturing Conference 2008

PEIE will hold its annual two-day Smart Manufacturing conference at the Muscat Inter-Continental Hotel , 3 - 4 November 2008.

Held under the patronage of Maqbool bin Ali Sultan, Oman's Minister of Commerce & Industry “this is a major event in the Omani manufacturing industry calendar. The tw-day event is targeting an audience of over 200 senior executives from all areas of manufacturing and will embrace: developing people, leadership, strategy, globalisation, marketing, finance, competitiveness and business efficiency,” says Hilal Al Ahsani, PEIE’s CEO (pictured).

Eminent principal speakers at the conference will include: Dr Salim Al Ruzaiqi, ITA; Dr. Mohammed Al Wohaibi, Omantel; Abeer Abduwani, GroFin; Rawan Darwish, Landor Associates; Siobhan Adams, Gulf Marketing Review; Abdullah Lootah, Microsoft; Malak Al Shaibani, The Youth Fund; Abeer Al Jasim, Knowledge Horizon; Mohammed Al Lawati, Oman Cables; and Dr. Bhaskar Dutta of Al Jazeera Steel Products.

Despite broader concerns over the global economic outlook, Oman-based manufacturers continue to record growth and secure significant output levels. “Manufacturing isn’t a declining industry,” says PEIE’s Mulkie Al Hashmi and Smart Manufacturing conference co-ordinator. “It’s merely transforming. But as it transforms, we need to move peoples’ perception of manufacturing away from the misleading 20th century stereotype of what it was. There are fantastic industry opportunities right across Oman, particularly on PEIE’s managed estates, as manufacturing is transforming into a lean, innovative and diverse 21st Century industry.”

PEIE’s Smart Manufacturing conference is aimed at both industrialists and academics. According to Al Hashmi: “The conference will be equally of interest to those already involved in manufacturing, but also those looking to engage with this exciting and expanding sector.” The conference will cover process, management, finance, organizational and materials issues, design and sales opportunities and industrial applications, making the event of relevance to engineers, bankers, marketers, sales personnel, designers and business managers, as well as academics and researchers.

The two-day conference will also play host to a parallel industry exhibition supported by leading manufacturers and service providers exclusively for conference delegates.

“Manufacturing is one of Oman’s best-placed sectors to drive forward the sultanate’s economy and sustainability agendas, and PEIE is in a unique position to help advance this agenda,” suggests Al Ahsani. In addition to the extensive services it offers manufacturers, PEIE also has a wide variety of initiatives designed to support manufacturing, including various business support programmes, such as the annual Smart Manufacturing conference and the quarterly Oman Manufacturing Group meetings. “Indeed, it’s initiatives like the Smart Manufacturing conference that will help ensure that Oman’s manufacturing sector continues to flourish,” remarks PEIE’s CEO.


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